Our insights

Five winning e-commerce plays for baby care brands in South East Asia
By Amy Kok

The growth of online baby product sales is one of the most compelling e-commerce trends in South East Asia so far in 2017. Baby care items such as diapers and baby foods are now one of the region’s fastest growing online categories, after electronics, fashion and health and beauty.

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Create a winning digital marketing game plan - capture intent and turn shoppers into buyers
By Teresa Walser

Micro-moments are happening everywhere repeatedly as consumers – with a buying intent in mind – search for information, consider brand options and, if convinced, buy them. Brands can expand interactions and maximize sales opportunities by embracing these intent-rich moments and placing them at the heart of their digital marketing plan. 

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The benefits of automation for e-commerce operations in South East Asia
By Dennis Brosi

Data-driven smart technology is enhancing the online shopping experience as consumer demand patterns continue to evolve across the region.

 

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The role of bricks-and-mortar in a ZMOT-driven consumer journey
By Teresa Walser

The Zero Moment of Truth is not only changing the way consumers search for information online and make decisions about brands, but also challenging the role of bricks-and-mortar stores.

 

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How a brand can become a digital influencer in Thailand
By Jinny Na Srito

In an age of empowered consumerism, brands need to rethink the way they connect with consumers within a new set of consumer expectations.

 

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The five golden rules of market expansion in a no-line human-to-human age
By Michael Hilb

In a world where the line between B2B and B2C and between on- and offline is gradually fading, one thing remains constant: connecting with your customers and finding the right channel mix are key ingredients of success in Asia’s fragmented and fast-moving e-commerce landscape.

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Singapore skyline

Why Singapore is a great springboard into ASEAN’s online markets
By Penny Ong

Located on one of the world’s busiest shipping routes at the southern tip of the Malay Peninsula, Singapore has welcomed global traders to its shores for centuries. The Lion City’s astute online consumers provide a challenging platform for testing new e-commerce tactics and promotions.

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China

How to navigate China’s cross-border retail markets
By Kai Ming Lau

China is the world’s largest, fastest-growing and most discussed e-commerce market. Online sales were predicted to hit USD 899 billion in 2016, or 47% of the global total – and brands and retailers are gearing up for the next phase of growth.

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Omni-channel strategy

Five reasons to drive an omni-channel sales and marketing strategy
By Teresa Walser

Asia’s retail landscape is fragmenting, but one factor unites consumers across the region: an appetite for unique shopping experiences. Across Asia, shifting patterns of demand are discernible across most product categories – and competition is intensifying to satisfy these evolving consumer cravings.

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Mall

Five considerations to drive online sales in Malaysia
By May Tan

Online shopping is relatively new in Malaysia – an oil-rich nation of 32 million people that boasts ASEAN’s third-biggest economy, after Indonesia and Thailand. The click-and-buy convenience and value of e-commerce is gaining momentum, however, in the multicultural urban centers.

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Confectionery in China

Confectionery hits China’s e-commerce sweet spot
By Kai Ming Lau

China has witnessed explosive online sales growth for consumer products in recent years, but the next frontline is teasing taste buds. Food and groceries are center stage in the ongoing battle to sate shifting customer appetites between China’s two largest online marketplace operators, Alibaba and JD.com.

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Skyline

E-commerce in Asia – Will South East Asia be the next China?
By Michael Hilb

The emerging internet economies of South East Asia are gaining global attention, and for good reason. Burnished by commercial and behavioral influences from China’s soaring e-commerce sector, South East Asia’s increasingly assertive online buyers offer significant potential for brands.

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