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Consumer Goods Growing consumer goods businesses across Asia

DKSH is a leading provider of Market Expansion Services in Asia with a focus on fast moving consumer goods, food services, luxury goods as well as fashion and lifestyle products and hair and skin cosmetics. Our extensive offer extends from product feasibility studies and registration to importation, customs clearance, marketing, sales, field merchandising and promoter services, warehousing, physical distribution, invoicing, cash collection, after-sales and other value added services.

Our expertise and broad local knowledge, together with our infrastructure, enable us to better understand our business partners’ needs and to deliver customized solutions to grow their businesses.

From our 70 distribution centers in Asia, we provide fast moving consumer goods (FMCG) companies with direct access to retail channels and into healthcare outlets (hospitals, clinics and drug dispensing pharmacies) if required. Our marketing and sales experts have a proven track record in improving the brand awareness, brand value and market share of our clients’ products. We also cater to the rapidly growing hospitality industry in the region.

Serving more than 500 boutiques, shops-in-shops and brand counters, we have a proven track record as a brand builder in luxury goods. DKSH is also the sole franchisee and distributor of Levi’s® products in Thailand and Cambodia.

Headquartered and publicly listed in Switzerland, our more than 16,370 consumer goods specialists are based in 17 Asia Pacific markets: Australia, Cambodia, China, Guam, Hong Kong, Japan, South Korea, Laos, Macau, Malaysia, Myanmar, New Zealand, Saipan, Singapore, Taiwan, Thailand and Vietnam.
 

Market Expansion Services across the consumer goods industry Deep industry expertise in all markets

What DKSH can do for you Trusted partner for consumer goods companies

We provide established global brands as well as newcomers with all the knowledge, advice, relationships and on-the-ground logistics your company needs to grow in Asia. Our tailor-made outsourcing solutions allow you to focus on your core strengths while growing your business in the region with a reliable, trustworthy partner.

Based on our unparalleled capillary distribution network in the region and our profound industry knowledge, we provide all the essential services that help you grow your business in new or existing markets. Our experts work out customized solutions with high cost efficiency, enabling you to make the right decisions and take the right actions.

Our focus on direct delivery reduces the risk for our business partners. Sales teams with deep category expertise and best-in-class Field Marketing services help move your products from the shelf into the consumer’s hands.

We currently support and represent more than 500 consumer goods companies from all over the world, including Beiersdorf, Henkel, Kraft Foods, Levi’s, Lindt, Mead Johnson and PepsiCo. On average, our clients work with us for more than ten years and in at least three Asian markets.

Our services at a glance

DKSH is the one-stop-shop for consumer goods companies looking to grow their business in Asia. Under our full-agency business model, we take charge of the whole value chain. You can also work with us on selected services.

Market entry
We use our in-depth market knowledge and insight to open up new markets for your products.

Our market entry services include:

  • Registration
  • Market research and competitor analysis
  • Importation and customs clearance

Demand creation, distribution and fulfillment

Our marketing and sales teams use their strong relationships with the channel to create demand for your product at every stage of its lifecycle.

Demand creation services we offer:

  • Sales and marketing teams
  • Key account management
  • Brand management
  • Category management
  • Promotion management
  • Media relations
  • Staff hosting

We deliver your product to more channels through our capillary distribution network of unique scope and depth. Our facilities and fleet are professionally managed and subject to the most stringent international quality requirements, notably ISO 9001, ISO 13485, Good Manufacturing Practice (GMP) and Good Distribution Practice (GDP).

Distribution services provided by DKSH include:

  • Order taking or processing
  • Redressing
  • Warehousing
  • Transportation
  • Forward and reverse logistics
  • Inventory management
  • Consignment inventory management
  • Order fulfillment/delivery
  • Return management

We go to the extra mile to not only market, sell and deliver your product, but to also fulfill the sales order process including after sales.

Our fulfillment services include:

  • Credit control, invoicing and collection

Activation and measurement

We have the capability to turn shoppers into buyers by developing engaging activities for customers in both modern and traditional trade.

Activation services we provide include:

  • Trade marketing
  • Field marketing (merchandising, brand activation, in-store services, shopper engagement, mystery shoppers, promoter advisors)

Our experts use modern tools to continuously measure impacts and fine-tune strategies where necessary.

We provide the following measurement services:

  • Market insights
  • Measurement surveys

Specialized regulatory consultancy
We provide registration and regulatory consulting services for food supplements, cosmetics and healthcare products and devices. Our regulatory affairs experts maintain ongoing liaisons with regulatory authorities, manage our clients’ dossiers, process a large number of marketing authorizations on behalf of our clients and safeguard their interests.

Regulatory services we provide include:

Pre-registration:

  • Regulatory feasibility assessment
  • Labeling requirement assessment

Registration:

  • Dossier preparation
  • Compliance check
  • Product sample submission
  • Dossier submission
  • Registration follow-up and monitoring
  • Regulatory approval

Post-marketing:

  • Marketing Authorization (MA) holding, maintenance and transfer
  • Variations (minor and major)
  • Renewal
  • Advertising compliance check

Specialty services:

  • Technical services
  • Operational services

Why partner with DKSH Clients tell us that they choose to work with DKSH for a number of reasons

  • DKSH consumer goods experts

    Our consumer goods experts go the extra mile for your success

  • DKSH delivery

    We deliver your products directly to more consumer goods channels than any other company in Asia  

  • DKSH presentation

    We create localized strategies based on in-depth market knowledge

  • DKSH employees meeting about MES

    We can duplicate success across Asia

  • DKSH consumer goods supermarket shelf

    We turn category insight into actionable sales strategies

  • DKSH supermarket KitKat promotion

    We turn shoppers into buyers through engaging field marketing activities

  • DKSH employee compliance inventory check

    As a publicly listed company in Switzerland, corporate governance and compliance are at the heart of our operations

  • Warehouse DKSH expert safeguard

    Our quality experts safeguard the integrity of your products across the value chain

  • DKSH office

    We gain further efficiency through operating one of the largest SAP platforms in Asia

  •  IT room

    We run a reliable IT backbone with sophisticated business continuity and disaster recovery plans

Did you know that...?

Facts and figures

Success stories

  • Zespri Success Story

    Growing Zespri’s success through unique field marketing activities

    By employing unique field marketing activities, DKSH achieved sustainable sales growth with excellent in-store presence for Zespri® Kiwifruit.

  • PhinDeli Coffee Market

    Taking the Vietnamese coffee market one cup at a time

    Using our extensive network and in-depth local knowledge, DKSH has helped open up the Vietnamese market for PhinDeli coffee.

  • Frito Lay

    DKSH Singapore: turning salty snacks into sweet success

    Frito Lay appointed DKSH in mid-1993 to introduce and establish Frito Lay’s presence and products in the Singapore market.

  • Eukanuba

    DKSH puts Eukanuba in the center stage of the dog community to boost brand and sales

    Eukanuba, DKSH Taiwan and the Fédération Cynologique Internationale (FCI) share a successful track record in Taiwan in enhancing dog’s health and nutrition.

  • Supermarkt employee Malaysia, OldTown coffee

    Growing OldTown White Coffee’s performance through modern field marketing

    DKSH, through the joint venture DKSH Smollan Field Marketing (DSFM), provided OldTown White Coffee Malaysia with unique store insights and field marketing activities to turn shoppers into coffee buyers.

  • DKSH Beiersdorf Hansaplast presentation

    Continuous success for Beiersdorf in Myanmar

    DKSH and Beiersdorf have established a relationship that goes from strength to strength in Asia’s last frontier market, Myanmar.

As the global leader in the premium chocolate business, we rely on partners with a fundamental understanding of local markets, trade and consumers. In DKSH, we have found a like-minded partner and enjoyed a significant record of achievements for more than 50 years.

Ernst Tanner, Chairman and CEO of Lindt & Sprüngli AG