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Consumer Goods insights

What is happening in the industry? Read our selected articles on the latest market trends and connect with our experts to stay informed.

Choosing products at the supermarket

How to turn shoppers into buyers - Focus on Malaysia
By Bjorn Kruizenga, General Manager, Business Development - South East Asia at DKSH Smollan Field Marketing

Today’s successful fast moving consumer goods (FMCG) brands don’t just deliver their products to retail outlets and wait for potentials shoppers to buy their products. With the help of the field marketing specialists they actively increase product availability and visibility in the retail space to turn shoppers into buyers.

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