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SKIPPY® and Family Mart collaborate for a tasty partnership

SKIPPY® peanut butter and Family Mart come together in Taiwan for a ground-breaking sales performance.

SKIPPY®, a global peanut butter brand from Hormel Foods, has been a DKSH client since 2013. DKSH provides comprehensive marketing, sales and field marketing services to build the SKIPPY® brand. Family Mart, the second largest convenience retail chain store in Taiwan with over 3,000 stores, has been DKSH’s customer since 2013. They are an important distribution channel for many products that DKSH carries including SKIPPY® peanut butter.

Skippy products

We were impressed by DKSH’s innovative thinking. Partnering with DKSH enabled the SKIPPY® brand to generate even more sales and expand our brand footprint through a new partnership with convenience retail chain stores.

Michael De Villa, Country Manager Philippines & Asia Pacific, Hormel Foods International