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DKSH and Henkel expand partnership in Myanmar

DKSH, the leading Market Expansion Services provider with a focus on Asia, and Henkel, a global company with leading market positions in the consumer and industrial businesses, have expanded their collaboration in Myanmar. Under the new agreement, DKSH will make a range of beauty care products available to consumers nationwide.

Media release

DKSH and Henkel expand partnership in Myanmar

DKSH, the leading Market Expansion Services provider with a focus on Asia, and Henkel, a global company with leading market positions in the consumer and industrial businesses, have expanded their collaboration in Myanmar. Under the new agreement, DKSH will make a range of beauty care products available to consumers nationwide.

Yangon, April 3, 2015 – DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services provider for fast-moving consumer goods, will provide marketing, sales, distribution and logistics services to Henkel’s Beauty Care unit in Myanmar. The range of Schwarzkopf hair color and Fa deodorants will be available in modern and traditional trade channels nationwide.

 

DKSH and Henkel cooperate in Asian eight markets in total: Cambodia, China, Hong Kong, Malaysia, Myanmar, Singapore, Thailand and Vietnam. In 2013, DKSH helped Henkel enter the promising Myanmar market with its laundry detergent business and now extends its service offerings to the beauty care industry.

 

“We are committed to providing consumers worldwide access to high-quality products. As one of Asia’s latest economies to open up, the emerging Myanmar market represents great opportunities. The 20-year experience of DKSH in Myanmar will enable us to establish our internationally successful brands and products in the country and grow our market presence,” said Tim Petzinna, Head of Regional Sales for Asia Pacific, Henkel Beauty Care.

 

“Over the past two decades we have developed a strong distribution network and effective sales and marketing organization in Myanmar. Our professional sales force nationwide is equipped with advanced automation tools to serve our business partner in the best way. We are confident that the partnership will help Henkel become a leader in the beauty segment in Myanmar,” said Preman, Head of Country Management, DKSH Myanmar.

 

The partnership strengthens DKSH's market position and gradually contributes to its overall profitability over time.