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DKSH to fuel Church & Dwight’s strategic Asia expansion

DKSH, the leading Market Expansion Services provider with a focus on Asia, and Church & Dwight, a leading Consumer Packaged Goods (CPG) company from the USA, have expanded their collaboration to drive sales in Hong Kong, Thailand, Singapore, and Malaysia.

Media release

DKSH to fuel Church & Dwight’s strategic Asia expansion

DKSH, the leading Market Expansion Services provider with a focus on Asia, and Church & Dwight, a leading Consumer Packaged Goods (CPG) company from the USA, have expanded their collaboration to drive sales in Hong Kong, Thailand, Singapore, and Malaysia.

Bangkok, November 30, 2017 – DKSH will provide marketing, sales, distribution and logistics services across the four markets for Church & Dwight’s household and personal care products. This includes successful brands such as ARM & HAMMER, Anusol, Batiste, Lil Critters and Toppik. The collaboration increases the products’ availability into new markets and across modern and traditional retail outlets, the medical channel (hospitals, clinics, pharmacies), as well as e-commerce platforms.

 

“The expanded collaboration with DKSH marks a significant step into growing our business in the region. We found in DKSH a regional growth partner with deep understanding of each market. Their omni-channel reach allows us to tap into new markets and expand to new channels while we can focus on our core competencies,” said Steve Cugine, Executive Vice President of International, Church & Dwight.

 

Martina Ludescher, Chief Commercial Officer and Head Business Unit Consumer Goods, DKSH, added: “Asia’s rising middle class is increasingly demanding high-quality products like those of Church & Dwight. Our more than 150 years of market expertise allows us to build and execute strong growth plans based on deep insights. Not only do we deliver their products to more outlets, our sales and marketing specialists will also drive increased demand.”