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DKSH signs distribution agreement with Australian lifestyle brand Bellroy in Japan January 30, 2019


			
				DKSH signs distribution agreement with Australian lifestyle brand Bellroy in Japan

DKSH Business Unit Consumer Goods has partnered with Bellroy, an Australian lifestyle brand, to exclusively supply, market, sell and distribute their products in Japan.

Media release 

DKSH signs distribution agreement with Australian lifestyle brand Bellroy in Japan

DKSH Business Unit Consumer Goods has partnered with Bellroy, an Australian lifestyle brand, to exclusively supply, market, sell and distribute their products in Japan.

Tokyo, Japan, January 30, 2019 ― DKSH, the leading Market Expansion Services provider with a focus on Asia, has partnered with Bellroy to exclusively promote and distribute its lifestyle products in Japan. DKSH with its longstanding experience and in-depth knowledge will offer its full support from logistics to marketing and sales to help the leading lifestyle brand from Australia drive growth in the Japanese market.

 

Bellroy was founded in Australia in 2010 by a group of product designers and creatives. The name represents the two Australian locations the brand calls home: Bells Beach, a world-renowned surfing destination, and Fitzroy, a creative inner-city hub. From these two offices, they develop modern lifestyle products, such as wallets, bags and work accessories, which combine functionality with a flawless minimalist style. Striking the perfect balance between aesthetics and functionality, Bellroy products are popular among customers for both work and leisure.

 

Bellroy’s signature products include slim leather wallets, such as the “Note Sleeve” and the “Slim Sleeve”. The slim design of Bellroy wallets reduces bulk and features storage for flat bills and quick-access slots for daily cards. This minimalist and clever design philosophy can be seen throughout the rest of the Bellroy product range, from wallets to backpacks, tote bags and more.

 

Andy Fallshaw, Co-founder and CEO of Bellroy, commented: “As one of the world’s biggest market that nurtures a carrying culture, Japan has always been an important hub for Bellroy and a place we look for inspiration on a regular basis. The chance to join DKSH in serving this market is exciting for us. We’ve been delighted with the team’s care, engagement and the profound expertise shown. From DKSH’s sophisticated supply chain to its engaging in-store presentation, the company brings a cohesive and compelling experience to every stage of the customer journey. We’re thrilled to serve the Japanese clientele together and hope our partnership continues for many years to come.”

 

Michael Loefflad, Representative Director and President of DKSH Japan, said: “I am very proud to collaborate with such a young and stylish brand. Bellroy will further expand our current lineup of luxury and lifestyle products to leather accessories. In particular the slim and well-considered design of Bellroy products is a perfect fit for the Japanese market, and I am convinced that we will have a great success story together. This collaboration proves that DKSH is not only the right partner for traditional brands, but also successfully contributes to the further growth of innovative and modern companies.”