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Bringing healthy lifestyle products to mainland China

A famous consumer health brand, founded almost a century ago, is one of Japan’s top ten self-medication companies. In June 2007, a framework cooperation agreement was signed between the company and DKSH China, which established a strategic partnership and paved the way for DKSH to bring healthy lifestyle products to this fast-growing market.

Business Units

Pharmaceuticals, Healthcare

Countries

Japan, China

Challenge
This leading Japanese manufacturer has a portfolio of approximately 400 medical products, including over-the-counter (OTC) medication (which does not require any prescription), switch OTC pharmaceuticals (which are former prescription medicines not yet treated as OTC products) as well as supplements and foods addressing specified health issues. With businesses based in the USA, Canada, Germany, Hong Kong, Taiwan and Singapore, the company is developing sales activities around the globe by building strong strategic alliances with partners. To grow their business in mainland China, a completely new market for the company, a strategic alliance was formed with DKSH China.

Approach
As a reliable partner, DKSH China applied its deep market insights into China’s healthcare market, contributing product-specific knowledge and proactively providing valuable Market Expansion Services to the supplier’s products. With our strong healthcare teams, we were able to develop our strategic presence in OTC and modern trade channels, which also strengthened the key category of our unique, integrated consumer health marketing and sales organization, Mother & Child.

Results
The first product to be introduced into the Chinese market, Cool Gel Patch, was successfully launched and set a solid foundation for a continuing partnership. As the relationship between the two companies grows, so will the number of products and technologies which DKSH will bring to mainland China.

Market Expansion Services at work: tailored services for healthcare clients
Our successful cooperation with this pharmaceutical provider is evidence of DKSH’s position as market leader in providing a comprehensive package of services tailored to the needs of our clients.