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Driving regional success for Hi-Q Food Products

DKSH is at the forefront of bringing regional success to Asian brands like Hi-Q Food Products.

Background
Hi-Q Food Products (Hi-Q) approached DKSH in 2013, enabling the company to open up new business opportunities by utilizing DKSH’s experience and distribution network in South East Asia.
 
Challenge
Hi-Q is a producer of canned food, sauces and ready-to-eat meals. Already enjoying success in its home market Thailand, Hi-Q was looking to expand the brand into other countries throughout the region. 
 
Approach
DKSH developed an expansion strategy for Hi-Q, firstly in the quickly developing Myanmar market, then in Cambodia and Laos. The strong supply chain capabilities and the unique scope and depth of DKSH’s sales and distribution network allowed Hi-Q to serve even the most remote mom-and-pop store. Our regional setup enables local teams to communicate frequently, share best practices and discuss launch strategies that can be tailored to each market. In addition, DKSH’s field marketing services for larger outlets turned shoppers into buyers.
 
Results
Competing with products from well-known western companies, Hi-Q has become known as one of the key brands in its category in each market. Local knowledge and teamwork across borders are important ingredients in Hi-Q’s success. In addition, the two companies have begun working together to harness the Vietnamese market.
 
“DKSH has played an unparalleled role in developing Hi-Q into a regional brand. Their marketing and sales expertise, as well as their distribution and logistics capabilities, complement our high-quality products. As we expand our footprint further, we know we can rely on DKSH’s experience across markets to grow.” said Kitinon Wangpattanamongkol, General Director, Hi-Q Food Products.
 
Market Expansion Services at work: driving inner-Asian growth
We combine our local insights and regional coordination with flawless execution to build strong brands across the Asian region.