Document Basket

Saved pages

Saved documents

Please note: This information is saved in a cookie. In case your browser deletes cookies after a session, the information will be lost.

Consumer Goods insights

What is happening in the industry? Read our selected articles on the latest market trends and connect with our experts to stay informed.

Shopping at the supermarket

The rise of local FMCG brands in Asia: three secrets of their success in the snack foods industry
By Damien Morot, Vice President of Business Development

In a globally growing category, Asia Pacific comes in as the world's fastest-growing snack foods market. Very notably over here in Asia, where multinational companies (MNCs) have always led the way, the trend is shifting towards home-grown snack foods companies.

> Read the article

Choosing products at the supermarket

How to turn shoppers into buyers - Focus on Malaysia
By Bjorn Kruizenga, General Manager, Business Development - South East Asia at DKSH Smollan Field Marketing

Today’s successful fast moving consumer goods (FMCG) brands don’t just deliver their products to retail outlets and wait for potentials shoppers to buy their products. With the help of the field marketing specialists they actively increase product availability and visibility in the retail space to turn shoppers into buyers.

> Read the article