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How to turn shoppers into buyers - Focus on Malaysia By Bjorn Kruizenga, General Manager, Business Development - South East Asia at DKSH Smollan Field Marketing

Choosing products at the supermarket

The future of the Asian snack foods market

Asia has the world’s youngest and fastest-growing population. Combine that with more millennials joining the workforce (as research shows that they love their snacks) and increasing income, we are seeing an expanding demand for snack foods.

Millennials, also known as Generation Y or those born between 1980 and the early 2000s, want their food to be easily accessible and simple to consume. Mintel’s research shows that millennials are more likely than any other generation to snack four times a day or, in many cases, more than that. Snack foods and millennials is indeed a match made in heaven.

In my next article, I will share my insights on the rise of Asian brands in the personal care category. 


Bjorn Kruizenga

About the author

Bjorn Kruizenga is based in Malaysia and is responsible for regional Business Development and M&A in North and Southeast Asia for the DKSH Smollan Field Marketing joint venture.