01.11.2012 | DKSH, the leading Market Expansion Services provider with a focus on Asia, headquartered in Zurich, Switzerland, and Barilla G.e.R Fratelli S.p.A. are pleased to jointly announce that DKSH will provide sales, marketing, distribution, logistics, merchandising, and back office services to support Barilla’s growth in Thailand and Taiwan. The collaboration is to support the Italian food company to develop new revenue opportunities in those important emerging markets.
Zurich, Switzerland, November 1, 2012 – DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services specialist for fast moving consumer goods, has entered into an agreement with Barilla for the marketing, sales and distribution of Barilla’s range of pasta and sauces in all trade channels in Thailand and retail channels in Taiwan.
Dr. Joerg Wolle, President & CEO, DKSH Group, comments: “As Europe struggles to regain from its crisis, we are seeing more companies looking to expand in the Asian emerging markets. Coupled with the rising Asian middle classes, end consumers are becoming wealthier, have more disposable income, and are becoming more discerning in their choice of food. They are today willing to pay for higher-quality and more variety. We are pleased to be partnering with a family-owned brand such as Barilla, to bring their high-quality pasta from Europe to Asia.”
“Expanding the international presence of the Barilla brand by introducing more consumers worldwide to the health benefits of Italian cuisine and the simple pleasures of Italian cooking is a key strategic priority for Barilla G.e.R. Fratelli S.p.A. moving forward. We are confident our new relationship with DKSH provides a platform to rapidly increase our footprint in Asia by partnering with the region’s leading Market Expansion services company,” said Matthew Mouw, Group Director for Africa, Asia and Australia.
Somboon Prasitjutrakul, Head Business Unit Consumer Goods DKSH adds: “Barilla is a world-leading pasta maker and brand, and we are pleased to help grow their brand, market presence, and market share in Thailand and Taiwan. Many end consumers in these countries can soon enjoy the excellent Barilla pasta in different shapes and sizes from Italy – the land of pasta.”
About Barilla G.e.R. Fratelli S.p.A
Barilla, originally established in 1877 as a bread and pasta shop in Parma, Italy, ranks as one of today’s top Italian food groups. Barilla leads in the global pasta business, the pasta sauces business in continental Europe, the bakery products business in Italy and the crispbread business in Scandinavia. Barilla owns 41 production sites (13 in Italy and 28 outside Italy) and exports to more than 100 countries.
Every year, about 2,500,000 tons of food products under the brands of Barilla, Mulino Bianco, Voiello, Pavesi, Academia Barilla, Wasa, Harrys (France and Russia), Golden Toast (Germany), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico), are featured on dining tables all over the world.
About DKSH Group
DKSH is the leading Market Expansion Services Group with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.
Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich with 650 business locations in 35 countries – 630 of them in Asia – and 26,000 specialized staff. In 2011, DKSH generated net sales of CHF 7.3 billion.
The company offers a tailor-made, integrated portfolio of sourcing, marketing, sales, distribution, and after-sales services. It provides business partners with expertise as well as on-the-ground logistics based on a comprehensive network of unique size and depth. Business activities are organized into four specialized Business Units that mirror DKSH fields of expertise: Consumer Goods, Healthcare, Performance Materials, and Technology.
With strong Swiss heritage, the company has an almost 150-year-long tradition of doing business in and with Asia, and is deeply rooted in communities and businesses across Asia Pacific.