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DKSH provides Market Expansion Services to NOARK Electric for Australian solar market

14.07.2011 | DKSH, the leading provider of Market Expansion Services, and NOARK Electric (Shanghai) Co., Ltd., a new and innovative player in the Australian solar industry, have signed an exclusive representation agreement for Australia.

Melbourne, Australia, July 12, 2011 – DKSH Australia is proud to be selected by NOARK Electric to provide Market Expansion Services covering the entire spectrum from marketing and sales, to distribution and customer services, leveraging on DKSH’s strong presence in Australia’s electrical and solar equipment market.

NOARK, the only manufacturer in the electrical industry to win the 2010 Red Dot award for product design in Europe, is the most recent supplier of high-performance, reliable, and intelligent LV protection, and industrial control products of superior design and quality in Australia. NOARK provides an extensive and full range of circuit breakers, surge protection devices, fuses, and isolators for both AC and DC applications. These products have high visual appeal, distinctive quality performance, and are very competitively and affordably priced.

“While DKSH has been very successful in creating a market for low voltage solar circuit protection, we have never had a full range to serve all of our customer needs, especially in the significantly larger AC market,” commented Paul Chaplin, Managing Director of DKSH Australia. “It is not often that an everyday product can generate real excitement, but from the first moment I saw and touched the products in Beijing last year, I just had to have them as a partner. I am very proud that we can now offer our customers a beautifully designed product that is unique in looks and features, and provides protection of life and property.”

“Circuit protection products for residential and industrial applications have been a life-time career for most of NOARK's engineers,” added Huabin Xu, Director of Strategy & Marketing from NOARK Electric. “DKSH is an esteemed company and the leading provider in Market Expansion Services. Working with DKSH as a strategic partner illustrates NOARK's long-term commitment to Australian customers and will enable customer service to be carried out in a more efficient and timely manner. Key to the future is being able to adapt to the needs of the market at large, an attribute DKSH has displayed throughout its long history.”

About NOARK Electric

NOARK Electric specializes in low voltage products manufacturing. Located in Shanghai China, NOARK Electric has a comprehensive team of R&D, manufacturing, Quality Control, logistics and other functional activities. We share the same market expansion goal that is providing high-performance and reliable intelligent LV distribution and industrial control products with the latest technology.

The Ex9 series of products, as our first launch to the market, successfully combines the streamline structural design and the electric and emulation technology based on 54 exclusive patents. NOARK is able to offer the best solution of front line distribution protection in both existing and evolving markets, such as smart grid and renewable energy.

About DKSH

DKSH is the leading Market Expansion Services Group with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.

With 610 business locations in 35 countries – 590 of them in Asia – and over 22,500 specialized staff it is one of the top 20 Swiss companies ranked by sales and employees. In 2010, DKSH generated a transaction value of nearly CHF 10 billion.

DKSH’s Business Unit Technology is the leading provider of Market Expansion Services involving technical solutions for capital investment goods and analytical instruments. DKSH Technology’s field of competence includes the manufacturing and production, energy, research, food and beverage, advanced metals, and infrastructure sectors with a service portfolio that includes market entry consultancy, project financing, product planning, marketing, sales, application engineering, product sourcing, and after-sales services.

With 89 business locations in 17 countries and over 1,200 specialized staff, Business Unit Technology generated a transaction value of around CHF 558 million in 2010.




DKSH Japan K.K.

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108-8360 Tokyo


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+81 3 5441 4511

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