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11.09.2012 | DKSH, the leading provider of Market Expansion Services with a focus on Asia, headquartered in Zurich, Switzerland, will provide sales, distribution, logistics, merchandising, and back office services to Red Bull in New Zealand.
Palmerston North, New Zealand – Red Bull New Zealand Ltd and Brandlines, New Zealand’s leading Market Expansion Services specialist for fast moving consumer goods and a part of DKSH Business Unit Consumer Goods, have entered into an agreement for the sales and distribution of Red Bull in the route market as well as providing sales and merchandising service for supermarkets.
Red Bull is the world’s No.1 energy drink and has its headquarters in Austria where the brand started in 1987. Since then around 30 billion cans of Red Bull have been consumed, driven by the company’s unique marketing strategy.
"We are extremely proud to be working with the world’s leading energy drink, Red Bull. Red Bull will complement our portfolio perfectly, gaining from our comprehensive network and deep local expertise. Red Bull and DKSH are looking forward to a future of strong growth for both companies,” says Russell Wilson, Managing Director of Brandlines Limited.
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Red Bull is a privately owned company, producing and distributing the Red Bull energy drink in more than 160 countries worldwide. The company was founded by Dietrich Mateschitz in Austria in 1984 and launched Red Bull onto the Austrian market in 1987. Employing over 7,500 people throughout the world, its corporate headquarters are located in Fuschi am See, Austria.
About DKSH Group
DKSH is the leading Market Expansion Services Group with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.
Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich with 650 business locations in 35 countries – 630 of them in Asia – and 26,000 specialized staff. In 2011, DKSH generated net sales of CHF 7.3 billion.
The company offers a tailor-made, integrated portfolio of sourcing, marketing, sales, distribution, and after-sales services. It provides business partners with expertise as well as on-the-ground logistics based on a comprehensive network of unique size and depth. Business activities are organized into four specialized Business Units that mirror DKSH fields of expertise: Consumer Goods, Healthcare, Performance Materials, and Technology.
With strong Swiss heritage, the company has an almost 150-year-long tradition of doing business in and with Asia, and is deeply rooted in communities and businesses across Asia Pacific.
