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|Business Line||Contact Person|
|Textile||Agus Susanto, Service Director|
|Scientific Instrumentation, Textile Instrumentation||Elsa Tanuel, Product Manager Color and Textile|
|Scientific Instrumentation, Particle Characterization||Afzalur Alfan, Product Manager Particle Characterization|
|Specialized Industrial Application||Basuki Pamungkas, Service Director|
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Frito Lay, a division of PepsiCo International, is the world’s No. 1 convenience food business with an annual turnover of USD 24 billion. Frito Lay appointed DKSH in mid-1993 to introduce and establish Frito Lay’s presence and products in the Singapore market. Since then, the two companies have worked together closely making Frito Lay the No. 1 salty snack thanks to long-term and creative marketing efforts, skillfully tailoring the brand’s global appeal to local needs.