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Success breeds success

DKSH industry expertise opens global perspectives for our clients and customers.

"Our broad range of performance materials provides ink manufacturers with the opportunity to create high-value, high-performances inks. Diamond Dispersions delivers reliability and stability, values that all good ink manufacturers demand from quality dispersions - values that Diamond is proud to provide."

Challenge
A while ago, Diamond Dispersions, a brand leader in the inkjet market, attended a trade show in China looking for a distributor with expertise in the Chinese market.

Approach
From the very start, Diamond Dispersions was impressed with DKSH’s knowledge of the market and the positioning of their products within it. Agreement was quickly reached, and DKSH was soon representing Diamond products in China. As the relationship between the two companies grew, we not only provided information on the local market but also on our global Market Expansion Services. When Diamond announced it was looking for a distributor for the USA, DKSH experts met with company managers there to discuss collaboration, and it soon became clear that Diamond had found the right partner.

Result
The close co-operation between Diamond and DKSH has seen sales grow rapidly to the point where Diamond is now one of the brand leaders in the Chinese inkjet market. Korea has been recently added to the list of distributors, and Diamond has just exhibited at two major trade exhibitions in Mumbai, with both companies expecting a lot from the Indian market. In March 2009, Diamond agreed to DKSH representation in Europe. DKSH now distributes Diamond products throughout mainland China, Hong Kong and Taiwan, the USA, Korea, India and Europe. With DKSH’s market expertise and representation and Diamond’s world class products, both parties are looking forward to a bright and successful future.

Market Expansion Services
The impressive growth of Diamond Dispersion is typical of the results DKSH achieves, thanks to our unbeatable mix of global presence, specialist expertise and international insight.