Save interesting pages while you browse the DKSH website via the button on the bottom of the page. You will find the pages you saved in this area again.
Need to collect information around a topic? Just save relevant download documents here. You can save them later or send a list via email. You will find the option for all documents offered for download.
Please note: This information is saved in a cookie. In case your browser deletes cookies after a session, the information will be lost.
|Business Line||Contact Person|
|Textile||Agus Susanto, Service Director|
|Scientific Instrumentation, Textile Instrumentation||Elsa Tanuel, Product Manager Color and Textile|
|Scientific Instrumentation, Particle Characterization||Afzalur Alfan, Product Manager Particle Characterization|
|Specialized Industrial Application||Basuki Pamungkas, Service Director|
Please use the filter to find the contact for the corporate function you are looking for.
Through a strong collaboration with Bristol-Myers Squibb, DKSH has helped establish and maintain Bristol-Myers Squibb’s product in Malaysia.
DKSH has been the Market Expansion Services provider for Bristol-Myers Squibb (BMS), a global specialty care biopharmaceutical company, for over ten years. The companies enjoy a strong collaboration that spans Hong Kong, Malaysia, Singapore, Taiwan, Thailand and Vietnam.
In 2010, BMS decided to reallocate resources regionally and to outsource the commercialization of its new hepatitis B product in some markets in Asia. DKSH was trusted with the regulatory, marketing, sales, distribution and logistics activities for the product in Malaysia.
DKSH’s marketing and sales experts, with strategic direction from BMS, worked extensively to expand access of the product to patients. After securing a government tender which placed the product on a reimbursement list, DKSH and BMS shifted their efforts to private hospitals to trigger new growth levers.
Thanks to the strong collaboration between BMS and DKSH, the product consistently outperformed the market significantly in all channels in Malaysia. BMS captured significant market share and took over as the market leader. Penetration in all private and government hospitals treating viral hepatitis has reached 100%.
Working hand-in-hand with the client, DKSH’s marketing and sales capabilities and deep understanding of the market play an important part in the success of our business partners.