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Successful partnership in South East Asia: DKSH and Nutrinova

Sharing success

The excellent industry reputation and network of DKSH Performance Materials in the beverage sector paved the way for DKSH (Philippines.), Inc. to gain endorsement for distributorship in the Philippines.

Challenge

In 2005, Nutrinova, manufacturer of high intensity sweetener Sunett, decided to work with distribution and marketing companies to ensure continuity of their business in Asia and expansion to new markets. DKSH was among the first companies in South East Asia chosen for the job, and DKSH Thailand stepped in to become the regional distributor of high-intensity sweeteners in a fiercely competitive market.

Approach

The excellent industry reputation and network of DKSH Performance Materials in the beverage sector paved the way for DKSH (Philippines.), Inc. to gain endorsement for distributorship in the Philippines. Cost issues on sugar, which is a main concern for most beverage producers; have been addressed with the complete or partial sugar replacement system of Sunett. Sunett products also appeal to food and beverage companies wanting to keep up with the increasing health and wellness trend through low sugar and low calorie products. Although a number of generic, low cost sweeteners are present in the market, DKSH customers remained loyal because they would never compromise quality and safety, to which DKSH and Nutrinova are totally committed.

Results

Business Line Food & Beverage Industry is a strong and reliable partner for Nutrinova, having grown their business by more than 50% in 2008, covering reputable key beverage manufacturers in the Philippines.

With the help of our food innovation center in the Philippines, which conducted the necessary application testing, Sunett sweetener is now used in formulated spice mixes manufactured by DKSH. With this encouraging development, Nutrinova is considering to expand further the relationship with DKSH in new territories, and with additional product lines.

Market Expansion Services at work

DKSH is top of mind when customers and clients want experts to help them expand their business in new and existing markets: A classic example of Market Expansion Services, proudly DKSH!

Business partner quote:

"Nutrinova consider DKSH as a strategically important partner in the Philippines, Thailand, China and Vietnam through their expertise in food technology and their marketing and sales strength." (Akira Ohnuma, Senior Sales Manager, Nutrinova)

Business Unit

Performance Materials

Business Line

Food & Beverage Industry

Service category

Sourcing, Research and analysis, Marketing and sales, Distribution and logistics

Country

Philippines

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Contact

Edward Keller (Philippines) Inc.

101 Prosperity Avenue corner Unity Avenue, Carmelray Industrial Park I, Canlubang

4037 Calamba

Philippines

Asst. Vice President - Ingredients & Additives

Performance Materials

+632 864 16 00

+632 864 16 98/99 ext 5100