Singles' Day, boasting the world’s largest e-commerce sales volume within a 24-hour period, takes place every year in China on November 11 – and through Alibaba's acquisitions, moving into South East Asia. On this day in 2016, through our partnership with eSweets, e-commerce sales grew 250% from last year to a staggering RMB 10 million, with over 70,000 parcels delivered to Chinese online consumers.