Singles' Day, boasting the world’s largest e-commerce sales volume within a 24-hour period, takes place every year in China on November 11 – and through Alibaba's acquisitions, moving into South East Asia. On this day in 2016, through our partnership with eSweets, e-commerce sales grew 250% from last year to a staggering RMB 10 million, with over 70,000 parcels delivered to Chinese online consumers.

One of the key festivals in many Asian countries each year is the mid-autumn festival, where gifting mooncakes symbolizes a long-standing tradition and blessing of happiness and harmony. DKSH Digital collaborated with Maxim's mooncakes to sell this sweet, flaky pastry online in Taiwan. Available across Taiwan’s three key e-commerce channels, Maxim's mooncake sales grew by 188% – in just a single month!

Through our large brand and product portfolio, DKSH Digital is well positioned to help clients harness cross-brand potential. Bringing together Mamypoko diapers and Wyeth milk powder under a joint promotional campaign, our team in Malaysia was able to leverage DKSH's category strength to drive e-commerce sales for both client brands.

DKSH Digital's very own multi-brand stores, Xmart and D-Fair, are available in Thailand, Malaysia, Singapore and Hong Kong. Offering brands an entry point into Asian e-commerce, our multi-brand stores proactively identify opportunities for brands to maximize sales conversions. Last December was our strongest month to date for D-Fair in Thailand with a cumulative monthly sales growth of 160%. Top performing brands include Avent, Hada Labo, Alpecin and DG Goat Milk.