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DKSH and Cirebelle: the beauty of success Listen with ReadSpeaker

Cirebelle Ltd., a large South African manufacturer of beauty waxes and beads, planned to launch a popular product outside their home market yet lacked experience in foreign markets. Especially the strictly regulated European Union area was unfamiliar ground. Cirebelle approached DKSH for assistance in entering these markets and in extending the product information and specification on various products.