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Horlicks gets a local touch to power up the Malaysian market Listen with ReadSpeaker

By working with DKSH's product development team, Horlicks combined its power-packed malt beverage with the Malaysian favorite “teh tarik” drink to create a delicious new flavor that is nutritious for all Malaysians young and old.

Unilever is one of the world’s leading consumer goods companies, making and selling over 400 brands in more than 190 markets. It works with thousands of suppliers and invests extensively in goods and services, including ingredients and raw materials. These products are distributed to 25 million retailers, from supermarkets to small convenience stores, and through other fast-growing channels like eCommerce and direct-to-consumer.

Horlicks gets a local touch to power up the Malaysian market

The introduction of a new product for Horlicks was an innovative idea. Tehlicks truly captured Malaysian consumers’ preference and we are grateful to have worked with DKSH on this new product.

Gan Pei Boon, Business Development (SEAC) & Innovation Procurement Lead, Unilever Foods (M).