For our monthly insights digest
The LEGO group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen. Its name was derived from the Danish word “Leg Godt” which means "Play Well". Its mission is to inspire and develop the builders of tomorrow through the power of play. Its products are sold in more than 140 markets worldwide.
LEGO is extremely happy that DKSH took the initiative to introduce Facebook Live to engage with our fans in Thailand when shopping malls and retail outlets were closed. This is a strong indication of the team’s tenacity and willingness to be creative and evolve in the face of a challenging market environmentJeannie Sim, Senior Sales Manager Thailand Market, LEGO System A/S