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LEGO turns to Facebook Live to build sales during COVID-19 Listen with ReadSpeaker

The COVID-19 pandemic did not stop LEGO from reaching out to its fans as the toymaker got creative on social media. Using Facebook Live, it succeeded in keeping consumers engaged and entertained from the safety of their homes.

Business Units

Consumer Goods



The LEGO group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen. Its name was derived from the Danish word “Leg Godt” which means "Play Well". Its mission is to inspire and develop the builders of tomorrow through the power of play. Its products are sold in more than 140 markets worldwide.

LEGO turns to Facebook Live to build sales during COVID-19

LEGO is extremely happy that DKSH took the initiative to introduce Facebook Live to engage with our fans in Thailand when shopping malls and retail outlets were closed. This is a strong indication of the team’s tenacity and willingness to be creative and evolve in the face of a challenging market environment

Jeannie Sim, Senior Sales Manager Thailand Market, LEGO System A/S