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Adding new flavors to Famous Amos after more than 35 years in Malaysia

Famous Amos needed a brand refresh after more than three decades in Malaysia. We baked up the perfect recipe to help them achieve this.

Business Units

Consumer Goods

Markets

Malaysia

Famous Amos has been present in the Malaysian market for more than 35 years and is renowned for their freshly baked cookies using the freshest ingredients. Among its best-selling flavors are the original chocolate chip, chocolate chip macadamia, double chocolate chip and chocolate chip pecan.

With more than 80 outlets nationwide including in shopping malls and airports, they also offer a variety of chocolates, gift packs and festival hampers.

Tasty resurgence of Famous Amos after more than 35 years in Malaysia