Media release

DKSH Singapore’s Audisol® and AudiPlugs™ Selected as Official Ear Care Sponsors for Singapore Aquatics

DKSH Singapore’s Audisol® and AudiPlugs™ Selected as Official Ear Care Sponsors for Singapore Aquatics

Singapore, August 17, 2023 – DKSH Business Unit Healthcare, a leading market expansion services provider and strategic business partner for healthcare companies seeking to grow their business in Asia and beyond, is proud to announce that its own-brand products, Audisol® and AudiPlugs™ will be the official ear care sponsors for Singapore Aquatics. Singapore Aquatics is the national sports association governing Swimming, Water Polo, Artistic Swimming, Diving, and Open Water Swimming in Singapore. This partnership reflects DKSH's commitment to supporting the development of sports, promoting the importance of ear health among athletes, and providing access to quality ear care products to consumers in Singapore.

Audisol® is a range of premium ear cleansing solutions designed to dissolve excess ear wax and relieve symptoms of the swimmer’s ear. AudiPlugs™ on the other hand, are high-quality earplugs that offer superior noise reduction and protection during water sports and related aquatic activities. Both products are complementary in promoting good ear health when participating in water sports.

The collaboration between DKSH and Singapore Aquatics signifies a shared vision to enhance the performance and well-being of swimmers in Singapore. By sponsoring Singapore Aquatics, DKSH aims to contribute to the growth of swimming as a sport and promote a healthy and active lifestyle in the local community.

"We are thrilled to partner with Singapore Aquatics and support their mission to nurture talented swimmers while fostering a culture of excellence in the sport," said Reuben Ong, Vice President of Healthcare, DKSH Singapore. "Through our sponsorship, we aim to provide the athletes with the best ear care solutions, ensuring their safety and well-being during training and competitions. We believe in the power of sports to inspire and unite people, and we are excited to be part of the journey for Singapore Aquatics."

"We are delighted to welcome DKSH and their renowned products, Audisol® and AudiPlugs™ as official sponsors of Singapore Aquatics," said Mr Ow Yong Weng Leong, Singapore Aquatics’ Vice President (Partnerships). "This partnership is a testament to the growing support for swimming in Singapore, and we are grateful for DKSH's commitment to the well-being of our athletes. We look forward to working together and achieving new milestones in the sport."

National swimmer Maximillian Ang, the 2022 SEA Games champion in the 200m breaststroke, and Audisol® and AudiPlugs™ ambassador says the partnership helps raise awareness about ear health. He said: “As swimmers, we focus on every aspect of our performance, dives, strokes, turns, to get the best out of our bodies. Ear health is not something that is automatic to many swimmers. But the benefits of using Audisol® and AudiPlugs™ cannot be ignored, and it is something that people may want to pay close attention to.”

The collaboration between DKSH's Audisol® and AudiPlugs™ and Singapore Aquatics is an exciting development for both organizations. It represents a shared dedication to excellence, innovation, and the pursuit of optimal performance in swimming while promoting ear health and safety.