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Celebrities and full-time social media writers are no longer the only influencers around. The ordinary social media user has become consumers’ preferred influencers to follow.
They are our friends, neighbors, family members, or even your class teacher who share their daily activities, products, food, and places that they are interested in.
They are trusted and seen as more transparent and authentic as they are not paid and have no commercial agenda to promote.
Read more of these growing influencers at Everyday social media influencers grow in popularity
Dominique Specht joined DKSH in June 2011. He is the Vice President, Group Marketing & Business Development (HOS), overseeing DKSH’s Marketing activities globally and Business Development for Business Unit TEC’s Hospitality Business Line. Over the past 20 years he has been working in international environments, focused on Africa, Asia as well as Central and Eastern Europe.