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FMCG Trends in Asia Pacific: Shifting Towards eCommerce, Health and Wellness

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FMCG Trends in Asia Pacific: Shifting Towards E-commerce, Health and Wellness

The Asia Pacific is home to 60 percent of the world's population; therefore, it should come as no surprise that the region will be important for the recovery of fast-moving consumer goods.

In a recent survey. NielsenIQ discovered that 44 percent of respondents believe that the Asia Pacific will continue to be more important to their global businesses than other regions and 69 percent expect their businesses to grow by between five and 15 percent in 2022. The study also emphasizes how crucial eCommerce, and the health and wellness sector are to growth. Read more.

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