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The impact of the COVID-19 outbreak on retail is undeniably significant. Emerging evidence points to a significant shift as customers scale back their shopping in stores and instead go online.
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value particularly for many consumer companies in Asia. This article uncovers how live commerce is transforming the shopping experience.
Read more at: Live commerce is transforming online shopping | McKinsey