Subscribe now

For our monthly insights digest

×

Click here for the Privacy Statement.

Invalid Captcha
Thank you for subscribing to DKSH insights. You will receive an email confirming your subscription shortly.

How Live Commerce is Transforming Online Shopping Experience Listen with ReadSpeaker

How Live Commerce is Transforming Online Shopping Experience

The impact of the COVID-19 outbreak on retail is undeniably significant. Emerging evidence points to a significant shift as customers scale back their shopping in stores and instead go online.

Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value particularly for many consumer companies in Asia. This article uncovers how live commerce is transforming the shopping experience.

Read more at: Live commerce is transforming online shopping | McKinsey