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Consumer goods companies are trying to adapt to the industry's seismic transformations, which include rapidly changing consumer trends, shifting brand loyalty dynamics and increasing customer expectations.
New retailer partnership requirements and the expansion of eCommerce and retail media are the other key factors taking shape.
These long-term trends are developing against a difficult background of rising wages, severe inflationary pressure, and persistent supply chain uncertainty. As a result, consumer goods businesses are being pushed to reconsider their business strategies and refocus on the necessity of sustainable, profitable growth. Read more.