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The impact of COVID-19 on the buying and consumption habits of consumers directly influenced the rise, fall, and resurgence of retail channels across the world, majorly disrupting the FMCG industry.
This is uniquely critical as consumer behavior during the pandemic has transformed the retail landscape with new retail realities in play while boosting the uptake of online shopping.
However, the gradual easing of COVID-19 restrictions and social distancing across many markets has eventually ushered in the upturn of traditional trade, on-premises, and hyper and supermarkets. Here is a look at the key FMCG trends in each region. Read more.