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The latest edition of the EY Future Consumer Index shows that people have become used to living in a context of relentless crisis and uncertainty. They are worried about the future, with 63 percent not expecting the economy to recover within the next 12 months and 62 percent expecting their living costs to increase over the next six months.
People prioritized their health when the COVID-19 pandemic initially broke out, adopting very different behaviors and attitudes almost literally overnight.
As the pandemic's effects on the economy became more pronounced, they began to focus more on affordability and living expenses. As the clouds appeared to be gradually lifting, people began to give more importance to a new set of post-crisis values, particularly those related to sustainability. Read more.