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Last year was a year of change for retailers with lockdowns, travel restrictions and social distancing put in place due to the COVID-19 pandemic.
There was also a significant change in consumer behavior as consumers focused their shopping more on value and essential products. They were also hesitant about spending time in stores.
In 2021, fast-moving consumer goods retailers are now required to adapt themselves to these challenges.
Read more about how retailers can learn from last year’s lessons, cater to shifting consumer behaviors and capture the market opportunities ahead: A Guide To Winning In Store In 2021 – Nielsen