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Retailers recognize that the future lies in digital, integrated, personalized, and sustainable shopping experiences. Spurred by the pandemic, now is the time for retailers to fully commit to integrating online and offline operations, as well as redefining the purpose, function, and operating model of their storefronts.
Accenture’s Store of Tomorrow report transforms the traditional retail layout and divides the retail store into three complementary parts: the Aisle, the Dark Store, and the Promenade. The concept promises to radically simplify the omni-channel customer journey while providing shoppers with greater choice and convenience. Read more.