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Consumer goods categories have seen a seismic shift in channel growth, with online sales significantly outpacing in-store growth. Many businesses are struggling to predict what the "new normal" will be when more pre-pandemic activities pick up again and more people feel comfortable leaving the house.
Companies that can deliver an optimized experience across both digital and physical aisles will be the winners in the future of retail.
Planning for this shifting retail landscape will require tools to measure omni shopper behavior, providing a comprehensive view of customers across in-store and online channels for a deeper understanding. Read more.