Media release

DKSH and P&G Extend Strategic Partnership to Reinforce Commitment to Consumer Goods Business in Hong Kong and Macau

DKSH and P&G Extend Strategic Partnership to Reinforce Commitment to Consumer Goods Business in Hong Kong and Macau

Following the collaboration which started in 2016, DKSH has announced its extended partnership with Procter & Gamble (P&G) in Hong Kong and Macau. 

Hong Kong, May 24, 2023 – DKSH Business Unit Consumer Goods, a leading partner for consumer goods companies seeking to grow their business in Asia and beyond, and global consumer goods company Procter & Gamble (P&G) have announced a multi-year extension to their existing successful partnership in Hong Kong and Macau. Under this agreement, DKSH will continue to leverage its dedicated team of specialists and unique capillary distribution network to drive excellence in sales, marketing, and in-store execution, ensuring a positive shopping experience across all trade channels including e-commerce, and electro stores for P&G.

DKSH and P&G have been partnering in Hong Kong since 2016. Following successful rollouts and implementation plans, this agreement will see DKSH and P&G work together in accelerating growth and creating an even more powerful presence in the fast-moving consumer goods sector, by leveraging the strengths of both companies and creating superior value for customers, shoppers, and consumers in the market.

The renewal coincides with the 100-year anniversary of DKSH Hong Kong, adding a special significance to the partnership. This milestone celebration further highlights the continuous strength of the relationship and the shared commitment to delivering exceptional service and value to customers in Hong Kong and Macau.

“We look forward to continuing our partnership with DKSH in Hong Kong and Macau. Our goal is to ensure that we continue to play a positive role in improving the lives of families and communities, enabled by a superior brand promise to cater to consumer needs, which will drive long-term value creation in Hong Kong and Macau,” said James Lin, Senior Vice President, Hong Kong, Macau and Taiwan, P&G.

Terry Seremetis, Head Business Unit Consumer Goods at DKSH, said: “This agreement is a testament to our position as a trusted partner in the FMCG industry in Asia Pacific. We help clients simplify their operations and decrease time spent on distributor management to let them focus on innovation and the production of superior-quality products. This extension is an example of DKSH’s capabilities as a pan-Asian services provider for multinational FMCG companies. We are fully committed to driving the availability and visibility of P&G's renowned brands and look forward to a long-lasting partnership.”