Media release

DKSH Hong Kong Strengthens its FMCG eCommerce Strategy With New eFulfillment Center

DKSH Hong Kong Strengthens its FMCG eCommerce Strategy With New eFulfillment Center

With the aim of growing eCommerce sales, DKSH Hong Kong has established a new ecosystem to strategize the direct-to-consumer (D2C) and business-to-business-to-consumer models.

Hong Kong, June 16, 2022 – DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, has launched the first eFulfillment Center in Hong Kong.

The new business ecosystem draws in experts and digital intelligence, along with the existing capillary supply chain and inventory management, to connect strategies, online sales and marketing, pick and pack, last-mile delivery, and customer care services under one roof to uniquely support the D2C and B2B2C models.

The key benefits that clients and customers can experience with the eFulfillment Center include reduced operational costs, unlimited product and brand listing as well as increased flexibility on brand launches across various eCommerce platforms, including cross border. Facilitated by an Electronic Data Exchange (EDE), eCommerce platforms can connect to the eFulfillment Center directly to streamline the ordering process and receive an instant inventory overview.

Based on years of strong partnerships established with renowned eCommerce platforms, trade channels, clients and customers, and industry know-how, DKSH has built an intricate database of market profiles and purchasing habits, empowering it to design growth strategies that drive traffic and push sales for partners.

Alex Wong, Vice President, Supply Chain Management, CG, DKSH said: “The eFulfillment Center is only the first step to our overall digitization strategy for DKSH Hong Kong’s FMCG business. We aim to offer our clients a special omni-channel experience by adapting to the transforming business environment and the changing consumer pace and habits. DKSH has been at the forefront and will continue to do so to respond to our clients’ needs.”