DKSH strengthens its market coverage in Indonesia through partnership with Kino January 20, 2021


			
				DKSH strengthens its market coverage in Indonesia through partnership with Kino

DKSH has partnered with Kino, an Indonesian fast-moving consumer goods company. As part of the agreement, DKSH will provide full services to grow Kino’s food and beverage as well as personal care products in the Indonesian market.

Media release

DKSH strengthens its market coverage in Indonesia through partnership with Kino

DKSH has partnered with Kino, an Indonesian fast-moving consumer goods company. As part of the agreement, DKSH will provide full services to grow Kino’s food and beverage as well as personal care products in the Indonesian market.

Jakarta, Indonesia, January 20, 2021 – DKSH Business Unit Consumer Goods, the leading partner for fast-moving consumer goods companies seeking to grow their business in Asia and beyond, has entered into a distribution agreement with Kino through its Indonesian partner Wicaksana. Kino is a fast-moving consumer goods manufacturer based in Indonesia that produces and markets products for the personal care, food and beverage, pet food and pharmaceuticals industries. By partnering with DKSH, Kino aims to grow its business in Indonesia, while simultaneously reducing operational complexity.

 

In line with its strategic focus in Business Unit Consumer Goods of capitalizing on its leadership position in Asia Pacific and strengthening its regional footprint in Indonesia, DKSH, through its subsidiary Wicaksana. will provide the complete range of services for Kino’s market leading personal care as well as food and beverage brands. Among the brand names targeted to the young and adult population are Ellips, Ovale, Resik-V, Sleek Baby, Cap Kaki Tiga and Cap Panda. DKSH will make Kino’s broad product range accessible through Indonesia’s modern trade channels, including supermarket chains, mini markets as well as hypermarkets.

 

Harry Sanusi, CEO and President Director of PT. Kino Indonesia Tbk, said: “Kino Indonesia is mindful of the transformation in consumers’ needs and continues to adapt to them through innovation. Aside from high-quality products, visibility is the key to win the market. Consumers are now looking for convenience and prefer products they can easily find. We strengthened the foundation of our distribution capabilities by partnering with DKSH and preparing for a big leap in the coming years. Our mission is to make innovation tangible for consumers and provide a better future.”

 

Victor Nesa Benedict, Vice President, Fast Moving Consumer Goods, DKSH commented: “Kino’s mission is to improve the lives of their customers, which aligns with our purpose to enrich people’s lives by providing access to goods, services and insights. This is one of the main reasons why DKSH decided to start this Indonesian partnership. DKSH’s strong capillary distribution network will support the growth of Kino’s innovative products in Indonesia and beyond.