DKSH has entered into an agreement with Beiersdorf to work across six markets in Southeast Asia, further capitalizing its regional leadership position in the distribution of fast-moving consumer goods across the region.
Bangkok, February 13, 2023 – DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, and Beiersdorf, the world's leading manufacturer of skin care products such as NIVEA and Eucerin, have officiated the signing of their long-term strategic collaboration in six markets across Southeast Asia.
DKSH and Beiersdorf have been partnering since 2006. Following successful rollouts and implementation plans, this agreement will see DKSH and Beiersdorf work together across the region, creating an even more powerful presence in the fast-moving consumer goods sector, by leveraging the strengths of both companies and creating additional value for customers, shoppers, and consumers in the region.
This strategic partnership will bring together the best of both companies’ capabilities to strongly drive growth in the personal care category through an expanded product portfolio and dedicated support to strengthen Beiersdorf’s product’s availability to local consumers. Additionally, DKSH and Beiersdorf will collaborate closely to promote common initiatives, such as programs to drive in store execution, diversity, and inclusion.
Stephanie Barraud, Senior Vice President ASEAN, said: “This partnership is key to our growth strategy, and we are confident that our shared vision will further drive the success of our businesses. We look forward to working together and creating a bright future for our customers, partners, and employees in the Asia Pacific region.”
Terry Seremetis, Head Business Unit Consumer Goods at DKSH, added: “This agreement is testament to our position as a key leader in the FMCG industry in Asia Pacific, proving that our service capabilities for our stakeholders go far beyond distribution. We are very proud to be working with FMCG powerhouse Beiersdorf. Our pan-Asian collaboration will solidify our engagement as their trusted partner to deliver growth and build a greater future together.”