DKSH has formed a new partnership with Cavico to distribute the entire range of oral care products under the Oradex brand. This partnership aims to bring innovative and effective oral care solutions to the market and improve the overall oral hygiene experience for consumers.
Petaling Jaya, Malaysia, April 14, 2023 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has been entrusted by Cavico (M) Sdn. Bhd. to market its portfolio of Oradex oral care products across Malaysia.
Under this partnership, DKSH will leverage its extensive distribution network and market insights to bring Oradex oral care products, including therapeutic mouthwashes and toothpastes, to a wider audience in Malaysia.
The Oradex products are formulated to provide various therapeutic benefits for oral health. Its versatile and multifunctional mouthwashes and toothpastes, which are designed with safe and effective ingredients, including clinically proven antibacterial agents, are suitable for the whole family. They are effective in treating and preventing gingivitis, dental plaque, bleeding gums, mouth infections, painful mouth ulcers, sore throat, bad breath, and tooth and gum aches caused by infections. All products are also free of harsh chemicals such as sodium lauryl sulfate and parabens.
“DKSH is the right partner for us to expand our footprint in this highly competitive market for oral care. We look forward to seeing our products available in more retail outlets and in new channels, and bringing the benefits of our innovative solutions to a wider audience,” said Jovina Tan, Managing Director, Cavico (M) Sdn. Bhd.
Puneet Mishra, Head of Country Management and Vice President, FMCG, DKSH Malaysia, equally welcomed the partnership: “We are delighted to partner with Cavico to bring their innovative products to our customers. Through our capillary distribution network and in-depth market knowledge, combined with Cavico's expertise in oral care product development, we are confident in improving the oral hygiene experience among Malaysian consumers.”