White paper: tapping into Asia’s eCommerce opportunities


Ecommerce sales across the globe continue to grow and reach new heights each year. With the eCommerce market in South East Asia (SEA) alone predicted by investment firm Temasek to reach USD 88 billion by 2025, how can you make the most out of the eCommerce opportunities that Asia has to offer?

In this white paper, DKSH’s Digital Business team sets out to provide you with answers to this question as well as others, such as, what services you need to outsource and which to keep in-house?

Through a series of practical articles, our experts will guide you through options and the sometimes confusing jargon of the eCommerce ecosystem. Here is an overview of what you will find:

  • Introduction to the opportunities that exist in eCommerce and the digital playing field in Asia
  • Questions to ask yourself when creating your eCommerce strategy
  • Find out more about Asia’s new consumers and what they are looking for

a. Clearing the omni-channel haze with the power of data

  • The benefits of being a data-driven organization
  • How this provides you with services, insights and benefits for your online customers and consumers

b. Our secret sauce for successful Performance Marketing execution

  • What is Performance Marketing and how it differs from “traditional” digital marketing
  • Our top tips for how brands can grow sales and win in the digital space

c. Four e-fulfillment components for a better online shopping experience

  • What is e-fulfillment and how it differs from offline fulfillment
  • What capabilities your e-fulfillment partner needs to have

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