Media release

DKSH Partners With SC Johnson to Introduce Babyganics Skincare Products in Taiwan

DKSH Partners With SC Johnson to Introduce Babyganics Skincare Products in Taiwan

DKSH has entered into an exclusive agreement with SC Johnson to offer high-quality baby skincare products of the Babyganics brand in Taiwan. The agreement is in line with Business Unit Consumer Goods’ strategy to strengthen its regional footprint in Asia.

Taipei, Taiwan, December 28, 2022 – DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, has entered into an agreement with SC Johnson, a global producer of household consumer brands, to distribute and commercialize Babyganics products in Taiwan. 

Babyganics provides essential baby products spanning bath & body, diapers, outdoors, and home care. The company favors effective, plant-derived, and organic ingredients wherever possible, and its products are not tested on animals or created using certain chemical ingredients, such as sulfates, phthalates, parabens, or synthetic fragrances.

Under this agreement, DKSH Taiwan will provide full Market Expansion Services, including marketing and sales as well as distribution and logistics services for a broad range of Babyganics products ranging from shampoos, shower gels, and lotions, to baby laundry detergents, and dishwashing liquids. The partnership will cover all eCommerce and modern trade channels, including pharmacies, and mom & baby stores. By partnering with DKSH, Babyganics aims to expand its market presence in Taiwan, leveraging DKSH's strong nationwide footprint, capillary distribution network, and experienced sales force to further strengthen the brand’s commercial growth in the market.

Liu Bin, Taiwan Country Manager of SC Johnson, said: “We are delighted to partner with DKSH to provide parents in Taiwan with our extensive Babyganics products. With DKSH's expertise and regional footprint, we are confident that this partnership will enable us to extend our customer reach.”

Carol Yeh, General Manager, Sales and Marketing, FMCG, DKSH Taiwan, commented: “We are excited to be chosen as the trusted partner by SC Johnson to introduce Babyganics to Taiwan. By leveraging our rich market insights and distribution excellence in eCommerce as well as chain pharmacies, we are excited to support Babyganics in expanding its market reach in this market and to further capitalize on DKSH's regional leadership position in the distribution of fast moving consumer goods in Asia.”