Media release

DKSH Consumer Goods Australia Announces Strategic Partnership With Lipton Teas

DKSH Consumer Goods Australia Announces Strategic Partnership With Lipton Teas

The world’s largest tea and herbal drinks manufacturer Lipton Teas partners with DKSH to establish a presence in and grow market share in Australia, marking a significant stride in delivering high-quality products and unparalleled customer service to Australian consumers.

Sydney, Australia – January 17, 2024 – DKSH Australia’s Business Unit Consumer Goods, a leading partner for consumer goods companies seeking to grow their business in Asia and beyond, proudly announces a strategic partnership with global tea leader, Lipton Teas. This collaboration marks an expansion of DKSH’s relationship with Lipton Teas in Vietnam and signals a new era of comprehensive distribution services in Australia.

DKSH will assume the role of distributor for Lipton Teas in Australia, providing end-to-end services encompassing logistics and distribution, market analysis and research, sales and marketing, category management, consumer relations, and customer care. With a keen focus on sales and marketing outcomes, DKSH is committed to elevating the brand presence of Lipton Teas through strategic and impactful campaigns. This partnership is a testament to DKSH’s commitment to offering holistic support under one roof, ensuring a seamless integration of services for Lipton Teas.

DKSH’s established understanding of the tea & hot drinks category further enhances the synergy between the two brands. Having successfully collaborated with ekaterra business in other markets, DKSH brings a wealth of experience and a proven track record to ensure the success of Lipton Teas in the dynamic Australian market.

Robby Lowrey, Head of Customer Development, Lipton Teas, expressed enthusiasm about the new collaboration, stating: "We are excited to deepen our partnership with DKSH and leverage the scale and efficiencies they can provide to help us bring the exceptional quality of Lipton Teas to a wider audience in Australia. This collaboration is a testament to our shared commitment to providing an outstanding tea experience for Australian consumers, and best-in-class service to our Retail and Out of Home partners."

David White, General Manager Grocery Connect and Head of Country Management, DKSH Australia, echoed this sentiment, saying: "DKSH is honored to partner with Lipton Teas, a brand synonymous with excellence and quality. As their new distributor partner, we are dedicated to providing comprehensive services, driving market share growth, and ensuring that Lipton Teas reaches customers and consumers seamlessly."

This collaboration between DKSH Consumer Goods Australia and Lipton Teas signifies a significant step forward in delivering high-quality products and unparalleled customer service to consumers in Australia.