Media release

DKSH and Hormel Foods Partnership Kicks off a new Chapter for the PLANTERS® Brand in Hong Kong and Macau

DKSH and Hormel Foods Partnership Kicks off a new Chapter for the PLANTERS® Brand in Hong Kong and Macau

Prior to the acquisition of the PLANTERS® brand in 2021 by Hormel Foods, DKSH had been the exclusive marketing and distribution agent for the reputed snack brand for over a decade. With this extended partnership, DKSH's Business Unit Consumer Goods further capitalizes its regional leadership position in the distribution of fast moving consumer goods in Asia and beyond.

Hong Kong, June 24, 2022 – DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, and Hormel Foods, a global food company, have jointly announced their new partnership. DKSH will provide a tailored market expansion blueprint to Hormel Foods to continue growing the PLANTERS® brand legacy in Hong Kong and Macau.

The partnership creates synergies between the innovative spirit of Hormel Foods and DKSH’s market expertise, including marketing and sales, market intelligence, trade and food service channels, and supply chain network. While the integrated effort is directing the growth of PLANTERS® nuts and cheese series, it also aims to deliver a new direction for the brand to broaden and strengthen its appearance and fusion projects.

Apart from Hong Kong and Macau, the collaborative footprint of DKSH and Hormel Foods include Thailand, Singapore, Malaysia, and Taiwan.

Bonita Wong, Global Marketing Lead and Senior Brand Manager, Hormel Foods International Corporation, approvingly commented on the partnership: “The partnership between Hormel Foods and DKSH has already proven successful in other APAC regions. We are excited to now partner with DKSH Hong Kong to continue growing the PLANTERS® brand and provide value to our customers and consumers.”

Hugo Reyes, Vice President, FMCG, DKSH Hong Kong, added: “We welcome Hormel Foods on board. Having been entrusted to continuously support the PLANTERS® brand shows that we have been ideally catering to our clients’ and customers’ needs. Hormel Foods’ and DKSH’s partnership was built on shared values, is being fueled with ambitions, and will be strengthened with new visions. We look forward to this exciting journey with Hormel Foods and the PLANTERS® brand.”