For the eighth consecutive year, DKSH Hong Kong is again recognized for its proven capability to drive consumer, retailer and market demand.
Hong Kong, July 8, 2021 – DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, has won seven accolades at the latest PARKnSHOP Superbrands Awards 2021 for Quaker, LAY'S®, and Kraft Heinz.
“From grain to spoon”: DKSH’s success in bringing Quaker to breakfast tables across Hong Kong, led to its triumph with the Star Supermarket Brand Award (Breakfast Cereal category) and the Outstanding Marketing Award.
Supporting LAY'S® innovative and rich flavors, DKSH’s campaigns have helped the brand win consumers’ hearts. LAY'S® was crowned with three distinctive awards, namely the Star Superior Brand Award (Snacks Category), the Most Popular New Product Awards for (LAY'S® Baked Chicken Potato Chips), and the Exclusive Co-Brand Award LAY'S® x PARKnSHOP.
DKSH’s innovative promotion of Kraft Heinz’s wide selection of quality sauces enabled the brand to win the Star Supermarket Brand (Condiments Category) award as well as the Exclusive Co-Brand Award Heinz x PARKnSHOP this year.
Hugo Reyes, Vice President, FMCG, DKSH Hong Kong and Macau, commented his team’s achievement with excitement: “First, we would like to send our congratulation to PARKnSHOP for the successful organization of the annual awards. We appreciate all our clients’ and partners’ trust, and we are very proud for having delivered beyond expectations. The awards acknowledge DKSH FMCG’s expertise in driving our client brands’ market share, penetration, and consumer engagement. Especially last year, we drastically marched on an extensive transformation journey on our strategy, technology, operations, and talent. We are confident that the FMCG team will continue to bring innovative ideas and reliable support to our clients and partners.”
The PARKnSHOP Superbrands Awards was established in 2015. It aims to recognize its partner brands’ achievements and popularity among consumers. As an annual industry highlight, over three million registered supermarket shoppers participate in a public voting for their favorite brands in numerous categories.