DKSH appointed as official distributor for Ovaltine in Indonesia May 03, 2021


			
				DKSH appointed as official distributor for Ovaltine in Indonesia

DKSH has been chosen by AB Foods to distribute their renowned Ovaltine brand in Indonesia. Bringing the popular comfort drink to all corners of Indonesia and focusing on enhanced brand visibility and greater reach, this agreement further capitalizes DKSH’s leadership position in the distribution of fast-moving consumer goods in Asia.

Media release

DKSH appointed as official distributor for Ovaltine in Indonesia

DKSH has been chosen by AB Foods to distribute their renowned Ovaltine brand in Indonesia. Bringing the popular comfort drink to all corners of Indonesia and focusing on enhanced brand visibility and greater reach, this agreement further capitalizes DKSH’s leadership position in the distribution of fast-moving consumer goods in Asia.

Jakarta, Indonesia, May 3, 2021 – DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, is now Indonesia’s official distributor of popular brand Ovaltine through its partnership with AB Food & Beverages Thailand – a subsidiary company of Associated British Foods (ABF).  DKSH will distribute this nutritional drink nationwide, helping more Indonesians get their hands on the healthy supplement drink. For AB Foods, DKSH will improve all aspects of the existing distribution network; upgrading quality of its active outlets andgiving access to DKSH’s wide-ranging reach in Indonesia and extensive dedicated sales force that covers both modern and general trade channels.

 

Having a rich Swiss heritage – like DKSH – Ovaltine has a strong brand awareness and enjoys a good reputation as a nutritional malt drink for kids and adults alike. DKSH will offer full-agency services, manage distribution as well as marketing and sales of Ovaltine to further strengthen the brand’s commercial presence in Indonesia.

 

Christian Tanjung, Country Manager – Indonesia Market, AB Food & Beverages, commented: “Ovaltine is known around the world for not only being the delicious chocolate malt beverage but also provide good nutrition. With the same pride, we want to win Indonesia’s consumers heart and be their choice nowadays. By partnering with DKSH, we are confident to widen Ovaltine’s distribution across the country and enhance Ovaltine’s brand presence. We look forward for a great collaboration with DKSH to reach one goal which is to expand our market in Indonesia.”

 

Terry Seremetis, Global Head, Business Unit Consumer Goods at DKSH, added: “We’re proud to help this renowned nutritious drink reach more Indonesian consumers during these trying times. This agreement will also further strengthen DKSH’s regional leadership position after having successfully partnered with AB Foods in Myanmar, Thailand, Singapore, Malaysia and Vietnam.”