Our unique global digital ecosystem connects a market leader ERP with a best-in-class CRM hosting over ten additional integrated solutions, where data flows effortlessly. This unique ecosystem for all our markets and business lines worldwide allows us to digitalize our customers’ experience and drive internal efficiency excellence.
CRM is the heart of the ecosystem and the foundation that allows us to evolve digitally to fulfil our partners' needs. As a key technology to manage our organization’s relationships and interactions with customers and potential customers, it is strategically very important to make sure it remains the bedrock of our organization-wide digital efforts.
With a focus on giving the best experience to our customers and clients as well as reaching out to thousands of new prospects, we developed a wide range of digital services and solutions integrated with our CRM. We were able to interconnect digital platforms such as marketplaces and social media that bring leads and opportunities directly to the fingertips of our technical sales managers. Concurrently, we developed a customized PIM (Product Information Management) infrastructure to collect, manage, and display our product information for our Customer Portal and our Digital Marketing efforts.
The fact that we efficiently manage global leads, opportunities, and sales data under a unique data platform helps us provide a seamless experience to our stakeholders, including state-of-the analytics and market insights through our advanced visual dashboards.