DKSH appointed as the distributor of F&N in Myanmar March 25, 2020


			
				DKSH appointed as the distributor of F&N in Myanmar

DKSH will distribute F&N’s products, including its market-leading brand 100PLUS, in Myanmar.

Media release

DKSH appointed as the distributor of F&N in Myanmar

DKSH will distribute F&N’s products, including its market-leading brand 100PLUS, in Myanmar.

Yangon, March 25, 2020 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider in fast moving consumer goods, has partnered with F&N Myanmar Services Limited (F&N Myanmar). As part of the agreement, DKSH will distribute and sell F&N’s market leading brands 100PLUS, F&N SEASONS and F&N Sparkling Drinks, in Myanmar. The new partnership broadens and deepens F&N Myanmar’s presence with the aim of reaching a broader consumer base in Myanmar.

 

F&N Myanmar is a wholly owned subsidiary of Singapore-listed Fraser and Neave Limited (F&N). The parent company is headquartered in Singapore and ranked as one of the region’s leading Food & Beverage producers. F&N holds a leading market position in Singapore, Malaysia and Thailand with renowned brands like 100PLUS, F&N SEASONS and F&N.

 

As a strategic partner, DKSH will provide a full-service solution to drive sales for F&N. DKSH will increase coverage, improve execution and enhance on-shelf availability for F&N's products in the traditional trade and HORECA channels in Myanmar. One of the key advantages for F&N to partner with DKSH is to reduce the route-to-market complexity and enable operational improvements associated with moving from a multi-distributor to a single-distributor model.

 

Freddy Oh, Country Manager, F&N Myanmar Services Limited, said “We have confidence in DKSH’s ability to increase F&N’s coverage as well as the sales and visibility of our products in Myanmar. DKSH has a proven track record in successfully growing FMCG brands. This partnership allows us to focus on our core competencies of building strong brands and producing healthier beverage options for consumers.”

 

Jean-Pascal Cayssiols, Head of Business Development, Business Unit Consumer Goods, DKSH, said “After Vietnam, we are thrilled to expand our regional collaboration with F&N to Myanmar. This extension is another true testament to our regional footprint and strengths in Indochina. Moreover, we are proud to be part of this iconic brand’s journey to success.”