Petaling Jaya, Malaysia, April 30, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has entered a strategic partnership with Kino Biotech (M) Sdn. Bhd., a leading integrated bio-nutraceutical and cosmeceutical company, to distribute their range of innovative health and wellness products under Kino Biotech’s subsidiary brand, Kinohimitsu, across Malaysia. The partnership marks a strategic collaboration to enhance the brand’s reach in both Peninsular and East Malaysia through DKSH’s extensive distribution network and market expertise.
As part of this partnership, DKSH will provide full Market Expansion Services, including sales, field activation, distribution, and logistics, as well as credit and collection, ensuring seamless distribution of Kinohimitsu’s functional beauty and wellness products, such as WellSure, SuperFood, Wellness Supplements, Bird’s Nest, and Immunity range.
Building on DKSH’s proven track record in brand growth and distribution in the region, the partnership will focus on broadening Kinohimitsu’s product accessibility through Modern Trade channels, including hypermarkets, supermarkets, convenience stores, and mini markets chains. This comprehensive coverage ensures greater product accessibility, delivering Kinohimitsu’s innovative health solutions wherever consumers prefer to shop.
Jennifer Chin, Chief Operating Officer of Kino Biotech, added: “Through our partnership with DKSH, products under our subsidiary brand, Kinohimitsu, are expanding nationwide, tapping into white spaces and uncovering untapped opportunities to bring our range of products to more consumers than ever before.”
Daniel Schwalb, Vice President, Fast Moving Consumer Goods at DKSH Malaysia, said: “This collaboration goes beyond expanding product offerings of Kino Biotech respectively Kinohimitsu – it’s about enriching people’s lives by offering functional, supplements that empower them to live healthier, happier lives.”
