DKSH has expanded its distribution agreement with Disposable Soft Goods (DSG) in Malaysia, one of the largest providers of disposable diapers for babies and adult incontinence in Southeast Asia, to distribute its products in West Malaysia.
Petaling Jaya, Malaysia, February 8, 2023 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has entered into an agreement with DSG to distribute PETPET® baby diapers and Certainty® adult diapers in West Malaysia.
The agreement is an expansion of the existing distribution partnership between both companies, which started in East Malaysia back in 2019. Since then, DKSH has successfully strengthened the brands’ presence and proven to be their trusted partner for delivering growth.
Under the new agreement, DKSH Malaysia will provide its full-service offering, including marketing and sales, distribution and logistics, credit and collection, and field marketing services. The new partnership will cover the entire range of products under the PETPET® and Certainty® brands, which will be made available for purchase across all modern and general trade channels in Malaysia, such as hypermarkets, supermarkets, mini markets, and pharmacies.
Khoo Teck Wooi, Managing Director, Disposable Soft Goods (M) Sdn. Bhd., said: “DKSH’s proven track record as a strategic partner has led to the expansion of this great partnership. We are confident that DKSH’s extensive capillary distribution network and marketing and sales expertise will help to further strengthen our brands and our relationship as business partners to better serve consumers in Malaysia.”
Puneet Mishra, Head Country Management and Vice President, FMCG, DKSH Malaysia, added: “We are honored and pleased to elevate our business relationship with a reputable company like DSG. With our market and industry insights and our broad reach across our different commercial channels, we are committed to supporting DSG in expanding their brand presence and meeting the Malaysian consumers’ demands.”