31 Oct 2025
Driving eCommerce Leadership in Vietnam’s Homecare Market
As consumer expectations evolve, brands need to meet them with agility, innovation, and strong digital presence. Our global FMCG partner’s success in Vietnam reflects exactly this, showing how a homecare brand can embrace digitalization not as a trend, but as a true growth engine. By putting eCommerce at the center of product strategy and market sensing, the company has turned online channels into both a commercial driver and an innovation testbed.
With DKSH managing its end-to-end eCommerce operations, our partner now leads the homecare category online in Vietnam – using digital platforms not only to drive sales, but also to launch innovations, capture consumer insights, and set the tone for sustainable offline expansion.