DKSH Japan Supports Yuzu Harvest in Kochi Creating Sustainable Value Through Local Collaboration

DKSH Japan strengthens support for sustainable agriculture with fifth consecutive yuzu harvest initiative in Kochi Prefecture. This initiative not only addresses critical labor shortages and strengthens local agriculture but also fosters global opportunities for Japanese yuzu.

Tokyo, Japan, December 1, 2025 - DKSH Japan has continued its support for yuzu harvesting in Kochi Prefecture for the fifth consecutive year. Since its launch in 2021, the initiative has aimed to address labor shortages faced by local producers while promoting sustainable agricultural and contributing to revitalize the local economy.

Strengthening Regional Collaboration

This year’s activity took place in November with eleven DKSH employees assisting producers in Kochi with harvesting, committing to our corporate social responsibility goals. The initiative provided an opportunity to strengthen trust and relationships with local producers and discuss the future of regional agriculture.

Satoshi Asada, President, DKSH Japan, paid a courtesy visit to Kochi Governor Seiji Hamada to discuss the development of the yuzu industry, agricultural sustainability, and export promotion. The meeting was also attended by Fumihiro Yamashita, Executive Managing Director of JA Kochi Prefecture, reaffirming the importance of collaboration between government, industry, and local communities. Discussions also explored new opportunities for other Japanese products such as matcha, green tea, flavors, and alcoholic beverages.

Supporting DKSH’s Purpose and Social Impact Strategy

This initiative reflects DKSH’s purpose of Enriching People’s Lives and aligns with its Social Impact Strategy, which focuses on creating tangible benefits for local communities. Satoshi Asada, commented: “Our initiatives go beyond business; they reflect our commitment to building lasting partnerships with local communities. Supporting Kochi’s yuzu industry is a meaningful way to preserve Japan’s agricultural heritage and share its value with the world, while contributing to the strength of local economies.”

Growing Global Demand for Japanese Yuzu

Kochi Prefecture is one of Japan’s leading yuzu-producing regions and the fruit’s distinctive aromas and acidity have driven strong demand in European markets, particularly France. DKSH has been exporting yuzu juice and yuzu oil from Kochi since 2014. The company now offers a diverse portfolio of yuzu-based products, including juice, oil, and powder, delivering new value to local culinary traditions and international markets. DKSH Japan will continue to support producers in Kochi and promote the appeal of Japanese yuzu worldwide, while contributing to the realization of sustainable agriculture.